2011年6月15日星期三

LED Lighting Prices to ‘Plummet’ By 2015, VantagePoint CEO Says

VantagePoint Capital Partners, the Silicon Valley investor that helped bring Tesla Motors Inc. (TSLA) public, expects prices for LED Tube to “plummet” within three years as competition intensifies to satisfy surging demand for energy-efficient lights.
Prices for LEDs, or light-emitting diodes, may fall 90 percent by 2015, said Alan Salzman, chief executive officer of the San Bruno, California-based venture capital company, said in an interview.
Incandescent bulbs are being phased out in Europe. In the U.S., efficiency policies will eliminate the 100-watt bulb in 2012. LED makers stand to gain a bigger share of the $40 billion a year global lighting market. Bulb companies including General Electric Co. (GE) and Koninklijke Philips Electronics NV (PHIA) are producing LEDs, and Salzman said startups that are developing low-cost LEDs will take a slice of the market.
“We’re just at the beginning of the LED phase,” Salzman said. “There’s very little quality product yet even on the shelves.”
VantagePoint has invested about $750 million in 32 clean technology companies. Those include four that make LED products: Switch Bulb Co., Bridgelux Inc., Huga Optotech Inc. (8199) and Glo AB.
Within five years, the use of LEDs for general lighting purposes may grow to more than 50 percent of the market from less than 1 percent today, said Salzman. He expects the industry’s growth to translate into profits for his fund.
‘Flip’
“All consumer stuff will go,” Salzman said. “Commercial, where you have the fluorescent tubes, that will take a little longer. I think it’s going to be one of the fastest clean-tech sectors to flip.”
A basic LED bulb will save U.S. consumers as much as $7 a year in energy costs compared with incandescent bulbs, and they’ll last for about 30 years, according to Salzman.
“If it’s $20 for the bulb, it’s a three-year payback,” he said. Salzman expects LED prices to drop to about a quarter of a cent a lumen by the end of 2012 from 1 cent now. By 2015, the price could be a 10th of a cent, he said.
Lumens are the unit of measure for light output. Incandescent bulbs are typically measured in watts, the amount of energy they consume. The global lighting product market is estimated at $40 billion to $80 billion a year, according to an October report by Bloomberg New Energy Finance.
There were an estimated 2.7 billion type A bulbs installed in the U.S. last year, the most common size used in almost all basic lighting, comprising 1.7 billion incandescents, 990 million compact fluorescents and 240,000 LEDs.
Semiconductor Light
T8 LED Tube make light from semiconductors instead of the heated filament used in conventional incandescent bulbs, and they use less energy. Switch Bulb, a company backed by VantagePoint that formally launched in April, says its products use 85 percent less power than incandescent bulbs and, unlike compact fluorescent bulbs, don’t contain mercury.
Switch Bulb plans to begin selling its lamps later this year for about $20 to $30, according to Brett Sharenow, the San Jose, California-based company’s chief strategy officer.
Its products are designed to replace conventional 40-watt, 60-watt, 75-watt, and 100-watt bulbs. It will use less energy and produce as much as 1,700 lumens.
Bridgelux, another VantagePoint-backed company, is developing an LED T8 Tube

manufacturing process that it says can reduce costs by about 75 percent from currently available products, which typically use semiconductors with a synthetic sapphire or silicon carbide substrate. The Livermore, California-based company demonstrated in March its gallium nitride-on-silicon technology, which produced 135 lumens a watt.
Production Expanding
Bill Watkins, Bridgelux’s chief executive officer, said the company’s manufacturing process can use existing semiconductor fabrication lines, and he expects to expand production by working with chip companies. That business model will “drag down these capital costs,” Watkins said in an interview.
VantagePoint has ranked in the top 10 of New Energy Finance’s league tables for venture capital investments in four of the last five years, based on the number of deals completed.
Two of the companies it has backed have completed initial share sales in the last year, Tesla and biotechnology company Solazyme Inc., and another, the solar-thermal technology developer BrightSource Energy Inc., registered April 22 to raise as much as $250 million in an IPO.
VantagePoint has also invested in Taichung, Taiwan-based Huga Optotech, which makes the wafers and chips used in LED lighting, and Lund, Sweden-based Glo, which uses nanotechnology in its LED chips.

Tales Of Legendia


The Japanese have much to do this summer, in addition to the announcement of Shadow wow gold Hearts 3 to July 28, it was announced that buy wow gold Tales of Legendia departing August 25 and August 4 Grandia III.
The RPG will be released this summer!
dofus kamas No news for American an


d European release yet.

Final Fantasy VII: AC


The latest issue of Japanese magazine Jump unveil new images of Final Fantasy VII: Advent Children. Shows all the main characters, good or enemies. wow gold You can see the first image including buy wow gold revealing the appearance of Cait Sith on the back of Red XIII.
Jump over ad qur FFVII: AC will be published simultaneously buy runescape gold in Japan and the United States, September 14. Expect an official announcement from Square-Enix ...

Tales Of Legendia


Here is an interview with Shinji Hashimoto, co-producer of Final Fantasy VII Advent Children. The end of the interview focuses on Kingdom Hearts II, as Hashimoto is the producer.
Final Fantasy VII Advent Children
Games Industry: Where did the idea of making a film that takes place after Final Fantasy VII? Does the team had already thought of making the original game, or is this a new idea?
Shinji Hashimoto: In truth, the whole team was exhausted after finishing Final Fantasy VII! But as you know, Final Fantasy has two faces: the game and cinematics. And as we did the kinematic part, we decided to lengthen it, because it's very connected to the party Thurs
We do not really see it as a real movie. It is rather a series of clips. It has become quite long, but we do not take it so seriously, as if there was something solid behind, or something like that. It came naturally.
GI: Is it true that you have extended the period during production?
SH: As I say, we established a series of clips instead of a movie. This was initially to last 20 wow gold or 30 minutes, but now it takes 70 minutes ... Since we do not intend to make a film, that's why it happened.
IM: How many members of the original game working on Advent Children?
SH: The team has dispersed a bit, because it's been a while. But the main people, as Kitase (producer), Nomura (Director), Mr. Nojima (writer) and Mr. Naora (Art Director), are still present.
IM: How do you compare the graphics quality of this film with that of Final Fantasy: The Spirits Within? Is the technique has evolved?
SH: Yes, enormously. We took advantage of the experience we have gained with The Creatures of the Spirit and we used it. The quality has really improved.
IM: Exactly what changes have taken place since The Creatures of the Spirit?
SH: The software we use is mostly Maya, but Maya has not really changed. However, we use other software we developed ourselves, and they have improved since The Creatures of the Spirit. So the main difference.
GI: Do you think this film will appeal also to those who are not fans of Final Fantasy VII, or is it really fair to the fans?
SH: The visual quality that we have reached allows people who are not necessarily fans of Final Fantasy to enjoy it. About the characters and story, I can tell you that we will explain enough for those who have never played Final Fantasy can understand.
GI: Have you planned out Final Fantasy VII on a current console to match with the movie?
SH: Nothing yet. We must first make Advent Children!
GI: When does the movie come out? Do you exit at the same time in the world?
SH: We are currently preparing the ads on the exit, so be patient!
IM: The film will be released there in the cinema, or first on DVD and UMD?
SH: We have some ideas about this, but as we work with other companies to promote the film, we can not say anything for now. We do the movie, but it is others who publish it.
Kingdom Hearts II
GI: What are the main changes we can expect to see in the new Kingdom Hearts?
SH: One of the biggest changes you will see playing just the camera. We modified its operation. Moreover, the levels have more events, such as mini-games. Basically, we keep the same system, but the changes are the engine of the game we made many changes.
GI: After the success of the first game, do you wow gold think that Disney makes you more confident with their characters and universe in the second?
SH: We feel much more confidence on the part of Disney. With this we can do new things: the kind of drastic changes, new discoveries and surprises that we could not do before. So yes, you'll see!
GI: Kingdom Hearts II seems much darker and more adventurous in terms of story and characters than the first. Is it for an older audience?
SH: We always keep some sort of balance that the public appreciates the young too. True, in the end, you will see some serious scenes, but it's not just that. So even if the player is young and he does not understand everything he can enjoy. We kept one aspect amusem ent.
Disney also makes his films so they appeal to all ages, of course, rift platinum but we do it another way. We may add more mystery, which attracts an older audience.